Interesting book. Some experts refer to this dynamic as problem-solution. You are solving a problem for your customer or you are addressing his/her “pain-points.” These terms are not necessarily better than the ones you are using, but the concept is an important one.
Interesting book. Some experts refer to this dynamic as problem-solution. You are solving a problem for your customer or you are addressing his/her “pain-points.” These terms are not necessarily better than the ones you are using, but the concept is an important one.